So, I'm a big fan of the Web. But, that doesn't mean that I'm one of those "print is dead" people. Quite the opposite. While I believe that the Web is at the heart of an effective graphic communication strategy, it's not the only piece of that strategy.
Ask yourself this question... how will people find out about your Web site? Competition for top placement on search engines is stiff, so you can't rely on that alone. Instead, what if in addition to your Web site, you also created a small and creative printed piece, maybe a postcard. This postcard could give potential viewers a taste of your message and make them hungry for more. But, just when they think the postcard will give them more, it instead tells them to visit your Web site for additional info. At this point, the viewer has invested time in your message. They're curious. They want more. This makes them more likely to visit your Web site, and in turn, realize the full scope of the message you wish to articulate.
The reality is that, for better or worse, we live in an impatient world. People want results, and they want them now. The Web gives us this. However, people are also human beings first and foremost, and humans are social creatures by nature. We can't live in the virtual world alone. We love to touch things, feel them. We want something tangible that we can physically connect with. This is print's gift to the world of graphic communication.
I think it can best be said this way... while the Web satisfies our modern need for immediacy, print and other tactile forms of graphic communication satisfy our human need for intimacy. When the two design forms can be integrated and utilized together, it provides an unbeatable one-two punch when it comes to communicating your message.
I realize the importance of an integrated approach to design. That's why, in addition to Web design and development, I offer a complete suite of traditional graphic design and multimedia services. Each of these design services integrates seamlessly, just like the pieces of a puzzle.
