Wireless Facilities, Inc. (now officially known as WFI) is one of the world's largest, independent providers of network and engineering services for global wireless carriers. In the 1990s, WFI survived and grew despite the volatile conditions that existed in the telecommunications industry. However, in 2001, WFI faced many of the same challenges that countless other companies faced due to weak economic conditions and the aftermath of 9/11.
Despite these tough times, WFI once again survived and grew. In 2004, the company made the decision to diversify into three distinct business units serving wireless carriers, enterprise customers, and the government. However, this diversification revealed a weakness: because the company lacked a comprehensive, integrated marketing and communications campaign, it was hard to convey the advantages of these new services to potential customers.
To solve this problem, WFI formed a new marketing department. I joined the department in February of 2005 as the company's Web Developer/Programmer and Graphic Designer. Reporting to the VP of Marketing, and working closely with our Manager of Events and Communication and another graphic designer, I worked on a variety of design and communication projects that contributed to the company's overall marketing efforts.
My most notable contributions included:
- Creating a logo and branding style guide to ensure that all elements of the campaign had a consistent look and feel.
- Refinement of existing company printed brochures, creation of additional complimentary printed documents such as case studies and fact sheets, and the creation of a document numbering system to keep track of all printed collateral.
- Redesigning the company's outdated and unintuitive intranet to increase employee productivity and open new lines of communication between employees (you can learn more about this specific project in Case Study 3).
- Conceiving and producing a variety of magazine ads and complete ad campaigns.
- Creating standardized proposal covers and templates to ensure a consistent and professional presentation to potential customers.
- Creating multimedia presentations and large-format banners for display at trade shows and industry events.
- Creation of a creative brief and plan for redesigning the company's Web site.
- Redesigning the company's business cards.
Today, WFI is enjoying a well-defined and consistent marketing and communications program. I'm also proud to say that one of the magazine ads I created won the Platinum Award (the highest award in the competition) in the 2005 MarCom Creative Awards Competition.
To learn more about the process of redesigning WFI's corporate intranet, please take a look at Case Study 3.
If your company or organization is in need of integrated design and communication services like the ones I performed while employed at WFI, then I encourage you to learn more about my Custom Design and Communication Solutions.
